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Wednesday, April 18, 2012

Rescue American Healthcare

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A-ha of the week:

"One of the films I saw this weekend, is called Escape Fire: The Fight to Rescue American Healthcare. Those two ideas don't seem to be related do they? In fact, most people don't even know what an escape fire is. I certainly didn't. An escape fire is a second fire that gets set a small distance away from the first, in the direction the first is headed. The area within the two fires (if the second one is set in a circular fashion) is a safe zone, where you can actually survive in the midst of a raging blaze. This method is used regularly now in forest fires. But it didn't used to be. You'll have to see the film to learn the story--I don't have the space to tell you about it here.

But the film points out that 1) an innovative act in the midst of great confusion and danger can be the right, although unexpected, answer and 2) the remedy for the problems of the American health care system is just like the escape fire before it was first used--an unconventional answer just waiting for an innovative person to reveal it to the world.

So why am I writing this here today in the "A-ha of the Week" section of this eZine? Because business is really no different than the health care crisis or a forest fire. When people tell you to get an expensive web designer to get your website going, that's conventional thinking. And it's just plain wrong. When you don't invest in yourself to learn more or you don't go to conferences to network and gain new knowledge, because you "don't have time to learn more or to go to a conference," that's conventional thinking. And it's just plain wrong. When you don't hire others to help you because you "can do it all," that's conventional thinking. And it's just plain wrong. The way you're going to succeed isn't by doing the conventional thing. It's by seeing some unconventional answers right there in front of you." Jeanne Andrus, running coach and personal trainer

I totally agree. How do you attract more clients instead of chasing after them? People don't want to be sold to, but they want to buy. How do you create a brand and generate buzz so that your target market will buy your products or services. An innovative way to build credibility and earn people's trust is to give value, have great content in your blog, quote other experts or sources...I am learning about branding and my own Unique Sharing Point (USP). I don't sell, but I love to share. 70% of Americans are overweight or obese. Our diet and lifestyle is making us sick, but we take pills to treat the symptoms because we don't want to take a good look at the cause of most diseases. Instead of being responsible for our own health, we rely on a healthcare (sickness) system that's all about making money. It's time to take control of our health and our lives!

P.S. I'm excited to be part of California Women’s Conference  on September 23rd & 24th, Long Beach, California. Over 25 years running – It's the largest Women’s Conference in the nation. Contact me if you're interested in being an exhibitor. 


Ingrid Cheng
Blogger, Entrepreneur

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