I believe in and practice openness in communication and accountability. My vision is to create a
better and healthier world. My mission is to educate and empower women to be healthy inside out. My goal is to support those who dream big and want to achieve their dreams.
Business Description: Fit-Twist is a new way to be healthy inside out. 90% of illnesses are stress-related. Many women suffer from stress-related problems that arise from today’s hectic lifestyle. As they juggle their busy schedule, they have little time to de-stress and relax. Without a healthy outlet to reduce stress, these women often succumb to unhealthy and unhappy lifestyles. We have "sickness" insurance because our doctors don't treat the causes of diseases, but just push pills that cover the symptoms and have many bad side effects. Most gyms or yoga studios don’t have child care or classes for all ages. My center will have affordable child care, classes for all ages and guest speakers who are experts in their fields to educate and empower people to focus on preventive care instead of waiting until they get sick. Fit-Twist will be an affordable and powerful resource to empower women to be well in all areas of their lives.
Background: I have a Health blog and use Social Media to promote wellness. As a certified yoga teacher, I am also writing a book that will empower women to believe in themselves and go after their dreams. Projected gross revenues of $86,000 to $115,000 for the first year based on market research and industry trends.
Summary of Business Strategy: Fit-Twist will use a mix of affordable innovative and traditional marketing strategies to grow in a controlled way in the chosen pilot market (Los Angeles). Long range plans are to grow Fit-Twist nationally and go global in 5 years. The demand for prevention as a part of health care will grow due to the aging population and rising costs of health care.
SHORT TERM NEEDS
· Board of Advisors, form a non-profit to get grants or investment of $100,000
ALLIANCES IN LOS ANGELES AREA WITH:
· Yoga studios
· Health professionals
· Companies that sell Healthy food or products
· Chambers of Commerce, Networking and Women’s groups
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Contact me for details if you want to collaborate or partner with us.
Ingrid Cheng, Founder of Fit-Twist
Author of Dream: Creating a Better World